Archive for the ‘Travel’ Category

20070709174047.jpgThis month, the BrandingWire posse has taken on the real-life challenge of suggesting creative branding ideas for a “destination” town – Estes Park, Colorado.

For some background on the town, its demographics, and the branding challenge, read this post.

Each of the BrandingWire pundits has a unique take on the ways that Estes Park can differentiate itself, and more effectively market itself as a destination for various types of travellers. Practical ideas include logo/tagline development, website re-design, outreach to travel writers, more effective use of social media and referrals, and many more.

Here are links to our various posts on the topic:

Martin Jelsema

Lewis Green

Kevin Dugan

Valeria Maltoni

Steve Woodruff

Drew McLellan

Patrick Schaber

Derrick Daye

Gavin Heaton

Becky Carroll

(Image credit)

Be sure to check out last month’s challenge, the branding and expansion of a coffee shop!


Read Full Post »