This BrandingWire challenge is from a color consultant. What is a color consultant, you say? Read on, see how Rachel describes her business and her need to gain broader exposure, then give your advice in the comments. All marketers are welcome to pitch in with their ideas and counsel!
With a fine arts background, I painted pet portraits for several years, capturing the personality of each pet by utilizing color psychology. (http://www.rperls.com) This was a natural segue into color consulting. Now, I’m an independent color consultant, specializing in helping small business owners realize the full potential of color in their branding strategy. I also assist in the incorporation of brand colors into work and sales environments.
Having recently completed extensive training and certification through the International Association of Color Consultants, (http://iaccna.org) I’ve got the education, but need to get the word out about my services. I also author a blog about color, but haven’t figured out how to best utilize it as a venue for getting work. (http://hueconsulting.blogspot.com) Additionally, I’ve developed a detailed questionnaire to analyze businesses and determine their appropriate color/color palette, and would like to offer this as an online service. Since I am relocating to another state in less than a year, it seems like a better use of my time to focus my efforts online.
I want to be known as the go-to consultant for small businesses looking to harness the marketing power of color. As a newcomer to the market, gaining credibility and establishing a name for myself is essential to success. The question is, with so many options out there, how do I develop this business to make it a viable endeavor?
OK, you bloggers/marketers. BrandingWire exists so you can show off your expertise in very tangible ways. What questions do you have that you’d ask Rachel? How would you help her, or someone in a position like hers, to grow the business? Get the conversation rolling in the Comments!