For those of you who have been following BrandingWire, you know that a group of us decided to conduct an “experiment” of sorts – tackling branding challenges as a group, one per month, pooling our expertise and perspectives. We’ve tackled coffee, a town in Colorado, car sales, and other themes, and its been an enjoyable ride.
But now it’s time to try to expand and morph the BrandingWire model a bit – to include YOU. Instead of a group of 10-12 of us tacking a single challenge once a month, now we’d like to open BW up and invite the entire community to contribute. Here’s how…
– Do you have a branding/marketing challenge that you’d like to borrow some expertise on? Great – submit the need in a brief [e-mail to: stevew(at)stickyfigure.com], describing the background, the current state, and the goal (here is a simple version of a backgrounder; here is a very thorough version). We’ll post appropriate challenges on the site. Any or all of the BrandingWire posse – and, in fact, any marketing blogger – will be welcome to post in the Comments with suggestions and ideas.
– Do you like wrapping your brain around real-life branding challenges? Great – then be a contributor, pitching in your expertise as new needs are posted.
What we have found here at BrandingWire is that we groove on REAL problems – we like to be presented with a variety of gnarly issues, and now we want to give the entire community of marketing bloggers an opportunity to “show their stuff” by generating creative ideas and asking relevant questions – maybe even having lively discussions and disagreements in the process!
Ready? Here we go – join the shift at BrandingWire, by submitting challenges you (and companies you know) have, and sharing your ideas.