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This month, the BrandingWire posse takes on auto sales. No marketing backgrounder needed on this one – we’ve all experienced what it’s like to go into a car dealership. We all know how cars are branded and sold in the retail environment. Now, the BW marketing gurus give their suggestions on what works, and what needs to change.
But wait! Before you click on the links and read our various posts on the topic, we want you to take part! Tell us your stories – good, bad, or ugly. Click on the Comments and give all of our readers a paragraph on what you’ve experienced. How would you change the automobile sales process?
You see, the marketing blogger community, and certainly the group at BrandingWire, want to see better branding and marketing practices. And the best way to do that is to proclaim, with a loud voice, what is good, and what really stinks. Join us as we seek to provide input to the auto industry on what we, the customers, would like to see for a buying experience!
Here are the posts (so far!) from the BrandingWire team: