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Archive for the ‘Consulting’ Category

consulting.jpgFor October, the branding consultants and experts at BrandingWire take on the challenge of helping to brand – well, consultants.

The topic is “How to Brand and Market a B2B Consulting Firm.” Below, we outline the details of the challenge:

The ideal client/customer for the consulting firm looks like:

    Revenues: $1 million to $25 million
    Employees: 150 or fewer
    Verticals: High-tech and health care
    Location: North America

The challenges facing these client/customers: consumers and other businesses have so many choices, that high-tech businesses (as well as their other target audience made up of clinics and hospitals) are experiencing stagnant growth, or even losing market share. Many of these clients don’t know how to differentiate themselves from their competition.

The consulting firm’s challenge: as a small marketing firm, they are losing contracts to lower pricing and to bigger firms. The consultancy after three years has stopped growing and most of its clients buy one project and don’t return for more assistance for several years, if at all. How do they position and brand themselves in order to return to greater marketplace success?

Here are the perspectives of the BrandingWire posse of pundits:

Lewis Green

Drew McLellan

Martin Jelsema

Patrick Schaber

Olivier Blanchard

Steve Woodruff

Becky Carroll

Valeria Maltoni

Kevin Dugan

Gavin Heaton

(image credit)

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