Comments on: The BrandingWire Team http://brandingwire.wordpress.com Sun, 12 Apr 2009 19:30:19 +0000 http://wordpress.com/ hourly 1 By: Phil Holden http://brandingwire.wordpress.com/about/#comment-4 Phil Holden Mon, 11 Jun 2007 10:22:01 +0000 #comment-4 Hi guys, I just wanted to invite you all to join in with www.pleasewalkonthegrass.com . Having just published a book for small businesses (imaginatively entitled 'Marketing & PR' - A&C Black, 2007) and having established the beginnings of our online brand, we want to build up a node that genuinely challenges the rhetoric of marketing - especially the big business (big business school) 'strategic' narrative. Nick and I are academics in the UK teaching in a marketing subject group at the University of Greenwich. Nick's work focuses on sports marketing and I'm lookinf at nonprofits; but we find that small businesses are in exactly the same place. We embrace innovative thinking and teaching using social theory and qualitative and quantitaive research methods. Oh, and we're sceptical about marketing and consumerism. And, if you email me, I'll even send you 12 the book itself - we welcome any comments and debate. So feel free to reply and ask for the book, and to join the forum commenting or starting new threads. We look forward to hearing from you. Congratulations on brandingwire and good luck. Phil Hi guys,
I just wanted to invite you all to join in with http://www.pleasewalkonthegrass.com .
Having just published a book for small businesses (imaginatively entitled ‘Marketing & PR’ – A&C Black, 2007) and having established the beginnings of our online brand, we want to build up a node that genuinely challenges the rhetoric of marketing – especially the big business (big business school) ’strategic’ narrative.
Nick and I are academics in the UK teaching in a marketing subject group at the University of Greenwich. Nick’s work focuses on sports marketing and I’m lookinf at nonprofits; but we find that small businesses are in exactly the same place.
We embrace innovative thinking and teaching using social theory and qualitative and quantitaive research methods. Oh, and we’re sceptical about marketing and consumerism.
And, if you email me, I’ll even send you 12 the book itself – we welcome any comments and debate.
So feel free to reply and ask for the book, and to join the forum commenting or starting new threads. We look forward to hearing from you.
Congratulations on brandingwire and good luck.

Phil

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