An interesting perspective here from Matthew May, whose Elegant Solutions blog deals with many automobile-related issues. This post discusses the move of a higher-ranking Toyota/Lexus executive over to Chrysler. The point: she may have reached a “ceiling” in the Toyota/Lexus camp because she had not done a spell in automobile sales.
(A similar culture, by the way, exists in pharmaceuticals – an almost-always necessary bottom rung of the ladder is having “carried the bag” as a sales representative, if you hope to move up into high-level positions in Sales or Marketing).
For a boatload of valuable marketing/branding perspectives on automobile dealerships and sales, read our collaborative BrandingWire posts from earlier this month…
