Estes Park, CO: An Elevated Branding Challenge
July 9, 2007 by stevewstickyfigure
This month, the BrandingWire posse has taken on the real-life challenge of suggesting creative branding ideas for a “destination” town - Estes Park, Colorado.
For some background on the town, its demographics, and the branding challenge, read this post.
Each of the BrandingWire pundits has a unique take on the ways that Estes Park can differentiate itself, and more effectively market itself as a destination for various types of travellers. Practical ideas include logo/tagline development, website re-design, outreach to travel writers, more effective use of social media and referrals, and many more.
Here are links to our various posts on the topic:
Be sure to check out last month’s challenge, the branding and expansion of a coffee shop!
[...] 1. The BrandingWire posse recently took on their second challenge, re-branding a destination (Estes Park, CO). The comments thus far, including from the Director of Communications at Estes, indicate that a lot of actionable creativity was shared. Check it out here. [...]
[...] as a group, one per month, pooling our expertise and perspectives. We’ve tackled coffee, a town in Colorado, car sales, and other themes, and its been an enjoyable [...]