For some background on the town, its demographics, and the branding challenge, read this post.
Each of the BrandingWire pundits has a unique take on the ways that Estes Park can differentiate itself, and more effectively market itself as a destination for various types of travellers. Practical ideas include logo/tagline development, website re-design, outreach to travel writers, more effective use of social media and referrals, and many more.
Here are links to our various posts on the topic:
Be sure to check out last month’s challenge, the branding and expansion of a coffee shop!