Comments on: Roll the Credits! http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/ Sun, 12 Apr 2009 19:30:19 +0000 http://wordpress.com/ hourly 1 By: Jim Lane http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-47 Jim Lane Thu, 05 Jul 2007 05:56:36 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-47 Hmmm, 16 comments of congratulations and only a couple that look at the information actually presented. Lotsa gloss, little substance. 1. Ask your customers: What three things bring you here over all our competitors? What three things do you like best/impress you the most? What three things do we need to improve? Act on that information. Everything else is conjecture. If the John Q. Public customers even mention the word "brand," I would probably faint. That is marketing geek talk. Hmmm, 16 comments of congratulations and only a couple that look at the information actually presented. Lotsa gloss, little substance.

1. Ask your customers:

What three things bring you here over all our competitors? What three things do you like best/impress you the most?

What three things do we need to improve?

Act on that information. Everything else is conjecture.

If the John Q. Public customers even mention the word “brand,” I would probably faint. That is marketing geek talk.

]]> By: Doug Green http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-30 Doug Green Fri, 15 Jun 2007 15:45:15 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-30 OK - I'm impressed with a ton of good ideas and enough to make me sit and rethink what I'm doing. I'm on the bleeding edge of hort e-publishing and want to become "the" source of gardening info. Given I'm up against some of the big guys, I'm doing pretty well (self-supporting and growing nicely) with 5 sites/ebooks/blog etc. But I need to tie this all together into one coherent package so I can move it forward. I'll volunteer (gladly) to be a test case. OK – I’m impressed with a ton of good ideas and enough to make me sit and rethink what I’m doing. I’m on the bleeding edge of hort e-publishing and want to become “the” source of gardening info. Given I’m up against some of the big guys, I’m doing pretty well (self-supporting and growing nicely) with 5 sites/ebooks/blog etc. But I need to tie this all together into one coherent package so I can move it forward. I’ll volunteer (gladly) to be a test case.

]]> By: Mark Goren http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-28 Mark Goren Thu, 14 Jun 2007 17:02:11 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-28 Great concept, great thinking. All the best as you head off into the world of branding as a group. Kudos! Great concept, great thinking. All the best as you head off into the world of branding as a group. Kudos!

]]> By: Doug Meacham http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-26 Doug Meacham Wed, 13 Jun 2007 03:13:48 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-26 Steve, This is going to be a really great resource for those businesses who look like your case studies. Congratulations to all on the launch and thank you for including me in the credits. I'm looking forward to the "journey" Doug Steve,

This is going to be a really great resource for those businesses who look like your case studies. Congratulations to all on the launch and thank you for including me in the credits. I’m looking forward to the “journey”

Doug

]]> By: gianandrea http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-25 gianandrea Tue, 12 Jun 2007 20:38:43 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-25 thanks for the mention. but the link is not correct :-( thanks for the mention. but the link is not correct :-(

]]> By: C. B. Whittemore http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-24 C. B. Whittemore Tue, 12 Jun 2007 18:48:41 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-24 Congratulations and thank you for the kind mention. I'm anticipating scintillating brilliance Congratulations and thank you for the kind mention. I’m anticipating scintillating brilliance

]]> By: scott http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-23 scott Tue, 12 Jun 2007 16:14:07 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-23 Pleased to be part of your small circle of friends ;) Look forward to seeing more from you. Pleased to be part of your small circle of friends ;)

Look forward to seeing more from you.

]]> By: David Temple http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-21 David Temple Tue, 12 Jun 2007 10:04:08 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-21 Steve - thanks, I'm delighted to even be mentioned with these illustrious bloggers. Now you've gone and made my life harder since I'll need to check out all the blogs I've missed. My reader is already overflowing! Steve – thanks, I’m delighted to even be mentioned with these illustrious bloggers. Now you’ve gone and made my life harder since I’ll need to check out all the blogs I’ve missed. My reader is already overflowing!

]]> By: Maria Palma http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-20 Maria Palma Tue, 12 Jun 2007 07:41:31 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-20 Hi Steve and The Branding Team! Congratulations on this new collaboration! I'm glad to have been part of your inspiration ;) Branding and customer service go hand in hand. Companies make their brand stand out by providing a great experience - which I think is a very important element in achieving success. Looking forward to upcoming posts! P.S. Just an FYI - You linked to Bloglines.com instead of CustomersAreAlways.com ;) Hi Steve and The Branding Team!

Congratulations on this new collaboration! I’m glad to have been part of your inspiration ;)

Branding and customer service go hand in hand. Companies make their brand stand out by providing a great experience – which I think is a very important element in achieving success.

Looking forward to upcoming posts!

P.S. Just an FYI – You linked to Bloglines.com instead of CustomersAreAlways.com ;)

]]> By: David Reich http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-19 David Reich Tue, 12 Jun 2007 03:50:44 +0000 http://brandingwire.wordpress.com/2007/06/11/roll-the-credits/#comment-19 Good luck to Steve and all the pundits. I'll be reading. Good luck to Steve and all the pundits. I’ll be reading.

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