Great blog so far! I quite enjoyed the coffee posts… would you say branding coffee and shoes and beer and other “lifestyle” products comes easier than branding… say, a small high tech services company?

I’ve been working in marketing for this sort of company for a short while, and have found it to be quite a challenge to really get a grasp of our brand. How can providing IT services be cool, let alone sexy? This is my fundamental dilemma when considering marketing campaigns, when writing for the website, when contemplating a blog… etc etc.

I would love to volunteer our company for your next collaborative post. Would you be interested?

Thanks,
iu

Thank you for visiting. I’m not sure if you’ve read every post around the case study, many get into the customer experience even as they highlight the product. Engaging the senses, creating a story, building confidence from the inside of the organization to build relationships outside are among the options suggested.

Now where is my cup of coffee

Off point: Now that you’ve all put tons of professional thought behind this exercise are you all just alittle tempted to start that coffee shop up for real?

As you can see, we’re not anti-media, we’re IN the media…out to shift the power and momentum toward a more positive worldview for children. Basically, we’re flipping media & marketing messages to kids in a healthier direction in three ways:

• Counter-marketing junk food for the mind & body using fun hands-on ‘reality show’ formats (currently productizing via film for global scalability/reach, like our “Dare to Compare: Gross Out Game for Good Nutrition which kids call “Fear factor Foods”)

• Eliciting content accountability/change from industry producers themselves (yes, us!)

• Raising media literacy/awareness via blog/podcast/internet films

Now THERE’S a challenge for the new blog!

Anxious to read what folks came up with on the coffee conundrum and give it some thought myself from a Copy/Concept standpoint since start-ups and brand expansion are part of my gig.

VERY cool idea for a blog. Talk about an ‘open-source’ value-add!!

I run a small law firm specializing in Immigration law. Located in southeast Florida but with clients all over the world.

An excellent opportunity to look at Branding to a multi-cultural target audience.

Sending a BIG shout-out to each of you on this collaboration…amazing how much this medium is advancing–just leave it to smart marketers to add so much value .

I would like to suggest my own one-man-show business as a candidate for a real world case study.

I run a web design & development business in Odessa, TX. I work from home, so there is no physical location. I have been in business for 4 years and have been moderately successful. In my 4 years of business I have been able to gain an excellent reputation with my existing clients through a nearly obsessive compulsive level of customer service. I have 2 clients in other states (CT & CO), but otherwise all clients are local to the local area which has a population of about 200,000 (when including the neighboring Midland).

I would like to grow the business. I feel a solid branding make-over would be a big step in the right direction.

There are about 5 direct competitors in the area. The current business stemmed from the closure of my previous employer, and thus the entire branding (logo, website, etc) were thrown together overnight to “get something up, and get to work”.

Business name: Nuance9
Tagline: Websites that mean business.
Site: http://www.nuance9.com